There is an amount of comfort in typography that saves ur neck when u r drowning in unfinished ideas :)
Well just seeing if the idea of the brand ( more on that, cuz i have finally managed to put down my BIG IDEA down) can come across without the use of a pictogram, just trhu type and the associated color and texture palette…
there is an amount of organic character in the font used in the first set… while the second sees a an abstraction of coherence, participation like:
again the color palette is undefined, just exploring the idea.. more on this one.
Also switching to letterforms and combining them with textures in the background gives a clean message, it also gives em the flexibility to juxtapose my brand in varied contexts, as pictorially it isn't bound.
This flexible route is what i have in mind for the brand, no matter what form the identity takes. i will have a core color, but in communication through collaterals i plan to explore as many diverse contexts as possible, because i feel even though our core competency is land and water management, u cannot restrict nature in just -3 colors.
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