the big idea

Reading up Designing Brand Identity by Alina Wheeler

lovely book. Helps me understand what all i need to take into consideration before plunging into the branding process; the positioning as a process needs one big idea to propel and sustain it.

So i am going to focus on one BIG IDEA at a time for EcoServe.

The plan of action for now is to come up ith as many Big Ideas as possible and visually transalte them into logo options. Present them to the client and the review panel and pick the ones that seem relevant and impactful and take that one forward post the review on 13 sept and fine tune it…

fingers crossed