Ecoserve identity: 2

Fibonacci Sequence + elements

This option explores the inclusion of the areas of work in the logo itself: soil, plants, water in keeping with the land management, water management and afforestation initiatives. Also seen very strongly in nature is the presence of the fibonacci sequence.

more on it here: http://www.hydrogen2oxygen.net/spiritual-science-the-self-similarity-of-the-fibonacci-sequence/#more-469

So the moodboard reflects the idea as well as the colour palette:

The initial explorations are never "it" which is why it helps to get them out of the way. But the spirals sit well with the font explorations that are more hand written or raw rather than the serifs. Long way to go though.