Logo finalised

still tweaking the colour as i am working with it ...

Ecoserve identity: 13

Ecoserve identity: 13

an identity option that can be broken down to basic units that can be used to construct meaning when clubbed together with texture and colours

Exploring possibilities

If u have an identity , you express it… here are some ways of exploring a brands identity.

Will keep adding to it, and then sit down n figure what all can apply to EcoServe

Identity:

Name / Symbol / Wordmark / Signature / Colour / Paper / Letterheads/ Envelopes / Bussiness Cards / Brand manuals or Standards of Use

Message:

Tagline / Slogan / Headline and Body Copy / Tone Voice

Printables:

Collaterals - Brochures / Newsletters / Flyers / Reports

Signage

Forms - Invoices / POs / Applications

Packaging / Direct mailers / Publication

Online or Soft Copy:

Website / Blog / Social Media / Web Banners / Virals / Presentations PPT, PDFs / Online PDFs / Emailers / E Brochures / Email Banners or signatures

Advertising:

TV / Print / Radio / Trade Journals / Word of mouth / Events

Self Promotion:

Creatively clubbing and seasonally timing communication from the list above.

And more

Also keeping in mind the tagline: To Create, Conserve, Contribute…( i havnt been able to fit the tagline below the second set, some input needed here)

these are the final few, a pool of my panel's and the client's choice!

Now all i need is help!!!

i obviously cannot pick.

Shortlisted

It came down to this from the client's side ( and mine!!!) ...

2nd Review

The second review saw the branding process, the basic story form the client side which is to reflect from the brand identity, concepts/inspiration/motivations and development of visual Identity for Ecoserve.

The panel felt i had explored quite a few options. We sat through the options and narrowed down from the options selected by the client and reasoned which work and which don't. I still have a lot of work in finalizing the details of the logo, but the panel was of the opinion that it is a matter of taking a 2-3 options and completing the branding exercise. I was advised to make an exhaustive list of the further application of the Identity so that i can make a check list of deliverables that suit my client's needs and that can fit with my project timeline. I was asked to immediately start work on ideas for the collaterals and give the core identity a rest for a fews days so that i can return to it with fresh perspective and attend to its finer details.

My panel was kind enough to put together their thoughts about the review session too.

13.09.2011 Diploma Review Meeting Panel : Manasee/Nupur/Krupa Sneha has worked extensively in the last four weeks since we last met, on her logo/symbol design for Ecoserve. She has gone over numerous possibilities with form, concept and color. She will be working towards zeroing in on the final form/concept for her logo based on all the work she has put in over the next week. We also discussed the possibility of her creating an exhaustive list of collaterals including stationary, brand identity manual, brochure etc. A suggestion was made to look at applications of the logo/symbol design through collaterals which would convey the concept of the company, rather than creating collaterals for the sake of having to do so."

We pointed out a couple of other options that we liked and asked her to pick three to take forward and to take a break from the logo design for a couple of days, focus on the collaterals and then get back to the logo. When selecting the logo she was asked to keep the brief in mind.

Ecoserve identity: 12

Another Letterform idea, but it includes the conservation bit in the word mark with the 2 Es standing in as brackets and also the intertwining of the Es in the letterform symbolize clasping of hands, inspired from participation.

The circular ones with lines somewhat remind me of Tennis balls, so obviously thats not making it. I guess all of them sans lines speak better!

Colours to change

ECOserve identity: 11

Another miss mash of inspirations.

This one is trying to re interpret the fibonacci spirals.

Colour palette to change.

Ecoserve identity: 10

Land/Water/Conserve/Recycle

Ecoserve identity: 9

Fibonacci spirals/Fingerprint/texture of wood/ E C O…

This seems an interesting combination of natural and the human element, but definitely needs some finishing...

Ecoserve identity: 8

Trying to play around with the initials E + S… plus the colors.

Ecoserve identity: 7

Making a cocktail of a lot of previous ideas:

Earth/land/water/protect...

EcoServe identity: 6

Had some feedback session with client and a few others.

I came to see that a Designers, we can often want to break the clutter and do something unexpected to catch attention and break away from the clutter.

But in this case, the clutter may be of various environment friendly initiatives, but in its offering and portfolio, EcoServe is unique and for the client to get the point across that it involves land and water management is of utmost importance.

Hence of the various designs and ideas, they gravitated towards those that had some element of their work are depicted either pictorially (preferably) or through colors.

So unless i plan to introduce textures, ideas like these,

might not make it.

Trying to combine the hand gestures of conservation with the element of land and water

Combinig the same with the love for nature

Trying to make a letterform including the leaf water element here. i feel i am mildly successful here…

Going to give the organic structure a rest for a bit.

:)

Roughs

EcoServe identity: 4/5

Taking the idea of conservation ahead..,thinking yin yang, resorting to obvious colors of land and water

Also thinking on the lines of conservation as in protecting something like cupping the hands…

found a typographic substitute to it in { }