Saturday, September 17, 2011

Exploring possibilities

If u have an identity , you express it… here are some ways of exploring a brands identity.
Will keep adding to it, and then sit down n figure what all can apply to EcoServe

Identity:
Name / Symbol / Wordmark / Signature / Colour / Paper / Letterheads/ Envelopes / Bussiness Cards / Brand manuals or Standards of Use

Message:
Tagline / Slogan / Headline and Body Copy / Tone Voice

Printables:
Collaterals - Brochures / Newsletters / Flyers / Reports
Signage
Forms - Invoices / POs / Applications
Packaging / Direct mailers / Publication

Online or Soft Copy:
Website / Blog / Social Media / Web Banners / Virals / Presentations PPT, PDFs / Online PDFs / Emailers / E Brochures / Email Banners or signatures

Advertising:
TV / Print / Radio / Trade Journals / Word of mouth / Events

Self Promotion:
Creatively clubbing and seasonally timing communication from the list above.

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